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Your Local Forcast |
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| United We Stand! |
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Last
Update: 08/19/08 @ 20:50 pm/est. |
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WATCHING
FAY |
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Maps
and Graphics c/o WTVT.com |
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| WBBH -
TiVo proof... |
  08/19/08 - (from
News-Press.com) - NBC2 has been conducting a fascinating experiment over the
past week and everyone who has watched the Olympic Games probably has taken part. The
station has "TiVo-proofed" many of its promotional spots. Let me explain. TiVo
is a brand name for the digital video recorder. Thousands of Southwest Florida homes now
have this device, which allows the viewer to record, pause and rewind live television
without the use of old-fashioned videotapes. One common practice is when the viewer
resumes watching the program, he fast-forwards through commercials. However, advertisers
fear that with the rise of DVRs, fewer and fewer people are seeing their commercials. This
has led to recent efforts to "TiVo-proof" national commercials - and now, NBC2
is doing it locally. TiVo-proofing a TV ad involves using more graphics on the screen so
that even when it is being fast-fowarded, viewers will clearly see what the commercial is
selling or promoting. In NBC2's new news promotions - featuring oh-so-serious looking
anchors Kellie Burns and Craig Wolf - you see variations of the station's slogan,
"Count on Us," even at a high rate of speed. "That's a slogan we have been
using for more than a decade," said Darrel Adams, the station's news director and
marketing director. "Even if you fast-forward through the spot, you get that very
definite message." On the flip side, Adams is also trying out another new tactic -
embedding additional images and messages in the commercial that the viewer has to slow
down the video to see. "This is us kind of experimenting," he said. "In the
future, maybe we put Kellie Burns' bio in there. Perhaps we put more details on a news
story that we are promoting. People could stop (the commercial) and get more information
than in the regular 30-second promo." Imagine if you saw an ad for a car you liked
and you could pause the commercial and find a ton of details on the vehicle's specs,
safety ratings, etc. That's the idea. Adams seemed genuinely taken aback when I asked if
hiding images in commercials wasn't a throwback to "subliminal advertising" of
the 1970s. "I don't think so. I don't think that that is the intent of it by any
means," Adams said. "Subliminal messages have a negative connotation, that you
are trying to trick people. Truly all the images you see and all the words you see - we
are trying to strive for a very positive message in them."
Click
here for the story... |
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| Changes at
WTSP... |
   08/18/08 - (from
SPTimes.com) - As Tropical Storm Fay turns TV viewers’ attention to
weather reports, WTSP-Ch. 10 plans to soon let go meteorologist Anna Allen and demote
forecaster Randy Rauch from on-air work. So WTSP will be shuffling forecasters during
hurricane season, when local stations compete hardest for viewers tracking storm systems.
The moves come during a year of change on the local weather scene, ranging from the
unexpected death of WTSP chief meteorologist Dick Fletcher in February to the layoff of
WFLA-Ch. 8 forecaster Mace Michaels earlier this year. Allen, 43, confirmed she would be
leaving the station Sept. 5, following WTSP’s decision to exercise an option
terminating her contract early. Rauch also confirmed he would be demoted soon from on-air
work, replaced by colleague Sherry Ray. “I think it shocked both of us,” said
Rauch. “I think they’ve been trying to make me irrelevant for some time. But
they got in a jam when Fletch left us, and I had to fill in. WTSP general manager Sam
Rosenwasser declined to comment on the changes, beyond insisting that the station, which
has three meteorologists, will not dip below that number. He said the station plans
“very soon” to announce Fletcher’s successor, but wouldn’t give a
specific date. “We have a very strong team of meteorologists here and we expect that
to continue,” said Rosenwasser of WTSP, which pre-empted the Dr. Phil show to present
storm coverage from 4 to 7 p.m. Monday evening. Tampa Bay area TV meteorologists stepped
up coverage Monday, preparing for continuous broadcasts if the storm worsened, loading
their station Web sites, digital channels and mobile alert systems with information. WFLA
and WFTS-Ch. 28 also have teams of three on-air meteorologists. WFTS news director Chris
Jadick said three people can do the job of covering weather emergencies. “We’ve
got some of best people in the business working here,” he said. “We’re good
to go.” Fox station WTVT-Ch. 13 and cable newschannel Bay News 9 each have five
on-air meteorologists. The cable channel also called in former chief meteorologist Alan
Winfeld on Monday to help. The station was continuously focused on Fay beginning at 5 a.m.
“We expect to be live all night long,” said general manager Terry Dolan.
“This is what we do.” On Monday afternoon, WTSP’s Rosenwasser was weighing
whether to pre-empt prime-time programming for storm coverage. “No matter what we do,
we can get blamed,” he said. “We’re just trying to be careful and keep
things in proportion.” At WTVT, chief meteorologist Paul Dellegatto was marveling at
the traffic on the station’s weather-centered Web site MyFoxHurricane.com, which had
nearly 3-million pageviews by mid-day Monday. “Go back to the days of Roy Leep and
this station has always had a reputation for having a great weather department,” said
Dellegatto. (Leep retired as WTVT’s chief meteorologist in 1997 after 40 years.)
“I’m just glad the station continues to make that commitment.”
Click here
for the story... |
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| WWSB N/D
leaving... |
 08/16/08 - Sources
tell Florida News Center that WWSB-TV news director Kay Mathers is leaving the station to
join Girls Inc., a Sarasota nonprofit organization dedicated to helping mold and shape
girls into successful, responsible young women. Mathers has been news director at WWSB
since 2002 and was the station's assignment manager before that. She will remain at the
station until the end of August. So far there is no word on a replacement for Mathers.
Stay tuned to Florida News Center for further updates. |
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| Noon news
on WPBF... |
  07/29/08 - (from
TCPalm.com) - WPBF News 25 will enter the noontime TV news market Monday when
it launches "WPBF News 25 at Noon," station officials announced. The new
30-minute program will air weekdays at noon, and will be anchored by Kristin Hoke and
meteorologist Felicia Rodriguez. Vice president and general manager Caroline
Scollard-Taplett said the station has always felt there was an appetite for noon news in
the Treasure Coast-West Palm Beach TV market. "I think this is long overdue for us,
and we are absolutely excited about getting into that space," Scollard-Taplett said.
"And with the strength of our mornings, it makes perfect sense for us to extend that
on into noon with Kristin and Felicia." "WPBF News 25 at Noon" will stream
live at www.wpbf.com.
Click here for the story... |
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| Anchor
shuffle at WTTA/WFLA... |
  07/29/08 - (from
Eric Deggins @ TampaBay.com) - It's a newscast which may seem a bit under the
radar, fighting hard to draw a 1 rating among local newscasts each weekday. But the 10
p.m. newscast WFLA-Ch. 8 assembles for MyNetworkTV affiliate WTTA-Ch. 38 will change
anchors Monday, as current anchors Peter Bernard and Katie Coronado are moved to
reporting jobs. WFLA's top anchors Gayle Sierens and Keith Cate will instead take over
the newscast, which began
back in October as the result of a "news sharing" agreement between the two
stations. Don North, WFLA news director, said Coronado and Bernard will move to reporting
jobs at WFLA, helping put more feet on the street following layoffs which recently claimed
medical editor Irene Maher, a 23-year veteran. At least intially, Coronado also will
be handling some health stories -- hope she doesn't wind up revoicing health reports
prepared by a news service, in the way I wrote about a
few months ago -- though North said no permanent decision had been made regarding
health news at the station. The change also means Cate, who North affectionately called
"the Iron Man," will co-anchor the 10 p.m. WTTA broadcast in addition to
co-anchoring WFLA's 5 p.m., 5:30 p.m., 6 p.m. and 11 p.m. newscasts. This is because WFLA
hasn't hired a new anchor for weekdays since the retirement of main anchor Bob Hite last
year. Yet another sign how the constricting media industry locally is forcing more people
to do more things...
Click here for the story... |
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| New
newscast on WTVX.. |
 08/06/08
- Viewers in the West Palm Beach market now have a new newscast at 10pm. The newscast on
WTVX CW 34 runs from 10:00-10:30pm seven days a week. Stay tuned for further information
and video. |
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