Allison McGinley named N/D at WKMG…

(edited from OrlandoSentinel.com) – Allison McGinley, who has worked at WKMG for 21 years, has been named news director, the station announced Monday.

She had been acting news director since Steve Hyvonen resigned July 21.

WKMG noted that McGinley grew up in Central Florida, graduated from the University of Central Florida, started as an intern at the CBS affiliate and had done nearly every job in the newsroom, including managing the station’s investigative unit….Cont….

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08 2015

New changes at WKMG…

Viewers in the Orlando market might have noticed a few changes at WKMG. The station debuted a newly tweaked logo and branding campaign on Friday afternoon newscasts.

Gone is the rectangular “6,” as well as the “Local” moniker, which debuted at the station in 2001 as Post-Newsweek owned stations went “Local.” In at WKMG is a new logo (top left) and new moniker “Getting Results.” Read the rest of this entry →

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08 2015

More news on WKMG…

The Orlando Sentinel reports that starting Sept 7th, WKMG-Channel 6 will begin airing an hour-long weekday 4 p.m. newscast.

The newscast will feature anchors Matt Austin, Lisa Bell, Ginger Gadsden and chief meteorologist Tom Sorrells.

WKMG is following in the steps of the competition, WFTV & WESH, who also have newscasts at 4 p.m.

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08 2015

WFTV takes Aug, stations spin the numbers…

(edited from OrlandoSentinel.com) – WFTV-Channel 9 was the big winner in early morning, at noon and from 4 to 6:30 p.m. in the 25-to-54 age group, which is most important to news advertisers.

The race at 11 p.m. was tighter, but WFTV was the victor there, too, in the ratings period that ended Wednesday.

At 11 p.m. Monday through Sunday in August, WFTV averaged 20,389 viewers in the age group. Close behind were CBS affiliate WKMG-Channel 6 with 18,104 and NBC affiliate WESH-Channel 2 with 17,794. Read the rest of this entry →

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08 2015

Some viewers don’t like Martha Sugalski….

(edited from OrlandoSentinel.com) – Martha Sugalski stirs strong feelings. Viewers either love her or want to avoid her, according Hal Boedeker They can do either when Sugalski, a former anchor at WESH-Channel 2, debuts opposite Bob Opsahl at 6 p.m. Monday on WFTV-Channel 9.

WFTV has to hope there are a lot of viewers like the Facebook reader who gushed about Sugalski: “She alone will be enough for our family to change the channel and move to WFTV-Channel 9. Read the rest of this entry →

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08 2015