Jacksonville independent station WJXT has once again demonstrated that a local station does not need a network affiliation to win in the ratings. Check out the May 2015 numbers below for the market.
(edited from WJXT Press Release) – In Morning News, WJXT at 5am is #1 in the time period with a 3.4 household and #1 at 5:30am with a 4.8 household rating. The 5am newscast beat the combined competition of WTLV/WJXX, WJAX and WFOX by 183% and 5:30am beat them by 167%. Channel 4 News at 6am is #1 in household ratings in the 6-7am time period garnering a 7.0 household rating and a 24 share (compared to WTLV/WJXX 3.4 RTG/12 SHR, WFOX 1.7 RTG/6 SHR and WJAX 1.6 RTG/5 SHR). The Morning Show (7-9am), is #1 in the time period with a 6.3 HH rating and a 19 share beating out all other newscasts including the national broadcasts of NBC’s Today Show on WTLV (2.3 RTG/7 SHR), CBS This Morning on WJAX (1.7 RTG/5 SHR) and ABC’s Good Morning America on WJXX (2.6 RTG/8 SHR). Read the rest of this entry →