WPTV claims November ’15 sweeps win…

(from TVNewsCheck.com) – WPTV, the Scripps NBC affiliate in West Palm Beach, Fla., says it was No. 1 in households in all morning and evening newscasts during November.

But it was particularly tight at 11 p.m., according to Christine Baron, WPTV’s creative services director.

“WPTV’s 11p.m. news was just hundredths of a difference from first, second and third.”

“It came down to who has the most compelling writing. During sweeps, we launched a whole new style of topical writing and we enhanced what was there for newscast writing.”….Cont….

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12 2015

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