(edited from OrlandoSentinel.com) – WKMG which long billed itself as Local 6, now trumpets that it’s Getting Results; and it’s getting results for the Orlando station.
“I think it resonates with people,” General Manager Jeff Hoffman said in a recent interview. “I think it’s easy to understand, and I think it’s very focused.”
When Skip Valet announced he was out as general manager in early June, he said WKMG wasn’t becoming more competitive fast enough. The situation has changed with Hoffman, who came aboard in late June. WKMG has offered the most-watched newscast at 11 p.m. since the TV season began in September. The 6 p.m. newscast is reaching more young adults than it was a year ago.
Hoffman said the new approach builds on investigative reporting that the station did well before he arrived. “I think we took the thing we were doing best and isolated it,” he said.
Allison McGinley, who was named news director in August, said she appreciated Hoffman’s vision….Cont….