(edited from OrlandoSentinel.com) – In the 25-to-54 age group so dear to news advertisers, WFTV ranked first from 4 to 6:30 p.m. and won a close contest at 11 p.m., even though the station didn’t have a lot of help from ABC, which ranked fourth in prime time.
How close? Only 352 viewers separated WFTV from No. 2 WESH, according to Nielsen ratings supplied to the Sentinel. But WKMG reached the most viewers in all at 11 p.m. with help from CBS.
WFTV was also first in early morning, although the race turned close at 6 a.m. WESH actually reached more viewers by sharing the same news on sister station WKCF.
WOFL ranked first at 10 p.m. and offered the most-watched local news from 7 to 9 a.m. weekdays. The leaders in those hours were NBC’s “Today” and ABC’s “Good Morning America.”
WKMG had the most-watched prime time with CBS, followed by NBC on WESH, Fox on WOFL and ABC on WFTV. But WOFL was tops with young adults thanks to football, “American Idol” and “The X-Files” boosting the Fox lineup. CBS, NBC and Fox all were beneficiaries of showing the NFL….Cont….