While we were on vacation….
Jacksonville duopoly WJAX & WFOX unveiled a new toy this week. On Monday the station introduced the only news helicopter currently in use in the Jacksonville market.
The helicopter, named (quite the mouthful) “Sky Action News JAX,” will provide aerial and traffic shots during morning newscast and anytime during the day for breaking news coverage.
“We’re excited to be the only local media outlet in Jacksonville to bring this type of news coverage to our TV and digital audience,” said Jim Zerwekh, VP and General Manager of WFOX and WJAX TV. “We have an unmatched commitment to covering breaking news, the big stories of the day and traffic coverage. Having the market’s only helicopter gives us a huge advantage to deliver on that commitment, day in and day out.”
Check out the debut video below…