WPBF posts gains in November sweeps…
(from WPBF press release) – In the recently completed November 2009 Nielsen Ratings survey, WPBF 25 News at 11PM posted impressive ratings growth among key adult demographics and is the #1 11PM newscast in the Palm Beaches and Treasure Coast among Adults 25-54 for the second November ratings period in a row. The 3.4 average Adult 25-54 rating delivered by WPBF 25 in its Monday through Friday and Sunday 11PM newscasts was 55% higher than its delivery in May 2009 and the highest delivered by the station since May 2007. WPBF 25 News at 11PM’s Adult 25-54 audience was the largest among ALL late evening newscasts in the market. Its rating was 70% greater than both WPEC and WPTV’s 11PM newscasts and 6% greater than WFLX’s newscast at 10PM.
During primetime, ABC programming led WPBF 25 to the #1 spot among Adults 25-54 as well with a 4% advantage over WFLX, 14% over WPEC and 33% over WPTV. Among HH ratings, WPBF 25 was the #1 ABC affiliate in the State of Florida among Nielsen metered markets. Monday through Friday from 7:00PM to 8:00PM, an average 94,000 Adults 18+ tuned into WPBF 25 for Wheel of Fortune and Jeopardy, continuing to make these two programs the most watched in the market during this time period. WPBF 25’s audience delivery was 24% greater than WPTV, 101% greater than WTVX, and 194% greater than WPEC.
***NOTE*** – This story is quoted from a press release from WPBF-TV. No other station numbers were available at the time of this story.
