WKMG GM says anchor “experiment” has worked…

(from OrlandoSentinel.com) – WKMG’s committed to a new strategy to pull out of a difficult period in a tough economy. Orlando?s CBS affiliate is banking on promoting a rearranged team ? especially its personalities. General Manager Skip Valet said a shift in anchorwomen, which started last month as an experiment, already has paid off. ?We?re moving out of the test phase,? Valet said. ?We?re getting very good results. I think the broadcasts are certainly improving. The ratings are definitely improving. We?re going to continue the course.? Lauren Rowe (pictured) will remain at 11 p.m. while Laura Diaz takes her slot in early morning. Jacqueline London continues at 6 p.m. In August, the station?s news shows ran third ? behind WFTV-Channel 9 and WESH-Channel 2 ? at 6 a.m., 6 and 11 p.m. in the 25-to-54 age group that?s most important to advertisers. But WKMG trumpets improvement in that age group, especially women…..Cont……

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09 2009

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