(from TVNewsCheck.com) – The Republican National Convention in Tampa, Fla., is three weeks away, but covering it is already shaping up to be the biggest undertaking for Don North in seven years as news director of Media General’s WFLA, the market’s NBC affiliate.
The 2009 Super Bowl pales in comparison, North says. “We are going to cover this as aggressively as anything we do. One way or another, everyone is going to be involved,” he says.
The 14th largest TV market’s other network affiliates — Scripps’ WFTS (ABC), Gannett’s WTSP (CBS) and Fox-owned WTVT — are also gearing up for maximum coverage of the four-day event (Aug. 27-30) that will center on the Tampa Bay Times Forum, but also include other venues around the market.
“It’s mind boggling,” says WFTS GM Rich Pegram. To prepare, he says, the station has done everything from survey stations in previous convention host cities to contract additional employees so that it will be able to explain “how [the convention] is going to impact … lives,” he says….Cont….