TV viewers are once again subjected to retransmission fights between a local station (and its owner) and a television provider. This time Tampa’s WFLA-TV (Media General) and BrightHouse Networks cable are in negotiations for a new signal transmission agreement. If WFLA and Bright House do not come to an agreement before January 1, 2013, the station will be pulled from local cable line-ups.
Of course this grand standing is nothing new to television and is usually always resolved from signals are pulled. However, WFLA is not taking any chances and has been encouraging its viewers to switch to other providers, via segments in every newscast, crawls on the top and bottom of national simulcasts and via a special website (www.DONTDROPWFLA.com). Stay tuned….