The FCC tightens media ownership/”sharing” rules…

(from TheHill.com) – The Federal Communications Commission voted Monday to crack down on cooperation between broadcasters.

In a contentious vote that attracted scrutiny from Republicans in the agency and on Capitol Hill, the FCC approved an order that will keep broadcast companies from sharing resources on advertising sales.

Under current FCC rules, a single broadcast company cannot own more than one of the top four broadcast stations in a media market.

But prior to the agency’s actions on Monday, a broadcast company could use a Joint Service Agreement (JSA) to control advertising sales across multiple broadcast stations. Critics of this practice said it allowed broadcasters to control multiple stations in practice without technically violating the agency’s ownership rules….Cont….

How could this impact Florida? There are seven markets in Florida where a company owns, manages or has influence on more than one TV station in a market: West Palm Beach (WPTV & WFLX), Jacksonville (WAWS & WTEV, WTLV & WJXX), Pensacola/Mobile (WEAR & WFGX, WPMI & WJTC…soon to be WKRG/WALA/WFNA), Fort Myers (WBBH & WZVN), Tallahassee (WTWC, WTLH, WTLF), and Gainesville/Ocala (WGFL, WMYW, WNBW), Orlando (WOFL & WRBW), Miami (WTVJ & WSCV).

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04 2014

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