WFTV takes Aug, stations spin the numbers…

(edited from OrlandoSentinel.com) – WFTV-Channel 9 was the big winner in early morning, at noon and from 4 to 6:30 p.m. in the 25-to-54 age group, which is most important to news advertisers.

The race at 11 p.m. was tighter, but WFTV was the victor there, too, in the ratings period that ended Wednesday.

At 11 p.m. Monday through Sunday in August, WFTV averaged 20,389 viewers in the age group. Close behind were CBS affiliate WKMG-Channel 6 with 18,104 and NBC affiliate WESH-Channel 2 with 17,794. Fox-owned WOFL-Channel 35, which offers 11 p.m. news Monday-Friday, averaged 9,510. (The Sentinel has a content-sharing agreement with WOFL.)

But you may see WKMG trumpeting that it had the most-seen late news. In total viewers, WKMG pulled in 74,938 to WFTV’s 54,658, WESH’s 53,752 and WOFL’s 22,793.

The stations now see 25-to-54 as the main game, but ratings can be read many ways to let channels promote their strengths. For instance, WESH highlighted that it was first at 6 a.m., 5 p.m. and 11 p.m. with males 18 to 49….Cont….

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