Our friends at NewsBlues.com report that a ratings war has been ignited in Fort Myers between WINK and WBBH. Earlier this month, WINK started proclaiming themselves as number one (video below) in the market for every news time slow. However, competitor WBBH says HOLD on.
The problem…WINK uses Rentrack to mesaure its ratings system, while everyone else in the market uses the traditonal ratings system from Nielsen Media. Both systems score station ratings differently and survery different sizes of household samples. So, while Rentrack may show that WINK is indeed number one in every news time slow, Nielsen numbers demonstrate that this is not true. In fact, Nielsen numbers have demonstrated that WINK and WBBH have been neck to neck for the past several years, with both stations taking the top spots at different times.
The promo that WINK ran below, did not sit well with WBBH. News Director Darrel Adams tweeted a response to the WINK ad stating:
Despite what their ads say, @winknews is not #1 in every daypart. If they can’t even read a ratings book, how can they bring you the news?
According to NewsBlues.com, WINK management called the tweet “classless and low.” The tweet has been removed, but the promo still continues to run (video below).
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