(portions from TVSpy.com) – Sunday is the day Jacksonville FOX affiliate WAWS officially becomes WFOX and CBS affiliate WTEV becomes WJAX, both Cox Media and Bayshore Television have announced.
“Changing the call letters to WFOX-TV better represents FOX30 with the FOX TV network,” WAWS-WTEV VP and GM Jim Zerwekh said in a statement. “FOX30 has historically and continues to be one of the top 10 performing FOX TV affiliates in the country.”
“Changing the call letters to WJAX-TV better identifies the strengths and ties of CBS 47 to the Jacksonville market,” said Bruce Baker managing partner of Bayshore Television….Cont….
Notice to new logo’s for WJAX and WFOX (right). Sources tell Florida News Center to look for more visual changes after the call letter change. Stay tuned…
//hattip to FTVLive