(from IBTimes.com) – Where do you turn when lightning strikes? If you increasingly rely on Facebook for real-time weather updates, you have plenty of company, but you could miss out on critical information. And the people whose job it is to give you the weather are at the end of their ropes.
“I’ve been fighting this battle for months,” Denis Phillips, chief meteorologist for ABC Action News in Tampa, Florida, said. “We see just a huge change in the amount of people who see our daily posts.”
As almost every Facebook page administrator has noticed in the last year, there’s been a drastic decline in what Facebook calls “organic reach” — the total number of people who see posts that haven’t been boosted by paid advertising. The change has provoked the ire of some of Facebook’s most popular personalities. George Takei, the former “Star Trek” actor and current social media phenom, is a notable critic of the trend, accusing Facebook of trying to squeeze ad revenue out of its users….Cont….
***On a personal note, we here at FLNewsCenter agree with the findings of Mr. Phillips. Our FNC on Facebook page has seen a 55% drop in our organic reach/post views, since the start of 2014. Just sayin’…..