(from OrlandoSentinel.com) – Jim Carter, 60, is general manager of NBC affiliate WESH-Channel 2 and CW affiliate WKCF-Channel 18. WESH is making strides in news ratings despite NBC’s troubles. WKCF is among the strongest CW affiliates. Carter spoke to Sentinel television critic Hal Boedeker.
CFB: Where are news ratings improving the most?
We’re making progress throughout the day. In the 6 to 7 a.m. hour, it’s very tight with WFTV. Our 4 p.m. news is holding up against Oprah’s swan song. We’re an alternative, and people are looking for the first news of the afternoon, and we’re providing it. We have our A players in there. It’s a quality newscast. At 10 o’clock on WKCF, the ratings are up 40 percent versus last October.
CFB: Where are you looking for the most improvement?
Eleven o’clock. We’ve got three stations [WESH, WFTV and WKMG] in a very tight race. I’d like to see us move out of the pack and improve there….Cont….