(from TampaBay.com) – When he came to WTSP-Ch. 10 in 2009 from Jacksonville, general manager Ken Tonning inherited a station struggling with change, from the death of longtime forecaster Dick Fletcher to an online-inspired name, 10 Connects.
Four years later, Tonning has announced his own retirement, planned for July 5, capping a tenure which has seen the St. Petersburg CBS affiliate return to its old “10 News” brand while pushing the edge of traditional journalism values.
“You’ve got to make sure you’re providing information the way viewers want,” said Tonning, 68, noting that a recent change in on screen graphics, first introduced at WTSP before debuting across owner Gannett Broadcasting’s other stations, allows them to get more information to viewers. “It’s that kind of stepping out and getting noticed that makes a difference.”….Cont….