Posts Tagged ‘Miami’

Ad spending is down in Miami/FTL…

(from MediaLifeMagazine.com) – Political spending is still expected to ramp up in Miami, but so far this year it has come in lower than originally expected, leading to an overall decrease in TV spending.

Spending in the Miami TV market is down 5 to 7 percent versus the same point last year because of lower-than-expected political spending and non-political advertisers holding back to avoid being caught up in political ad clutter.

“Political spending was expected to be huge but that has yet to materialize, although polls suggest the governor’s race is close,” says Linda Southern, director of local media buying at Lowe Campbell Ewald….Cont….

16

09 2014

Al Jazeera opens up a bureau in Miami…

(from TVSpy.com) – Al Jazeera America, the new American news channel that will launch Aug. 20, today announced the correspondents who will report from the channel’s 12 new U.S. news bureaus.

Al Jazeera America will have bureaus in the following cities: Chicago, Dallas, Denver, Detroit, Los Angeles, Miami, Nashville, New Orleans, New York, San Francisco, Seattle and Washington, D.C.

“It is critical for Al Jazeera America to have bureaus strategically placed throughout the U.S. so that we can cover the news from wherever it happens,” said Marcy McGinnis, Al Jazeera America’s senior vice-president, newsgathering….Cont….

31

07 2013

There is no room for ads in Miami…

(from MediaLife.com) – As one of the largest cities in the swing state of Florida, Miami is seeing a huge amount of political advertising. It is sold out on TV and radio ahead of the Nov. 6 election.

Even after the election the market will remain strong throughout the remainder of 2012 and into next year as advertisers who have been shut out of the cluttered and expensive political landscape return to the market

“This amount of political has caused many advertisers to look at inventory post-election, so demand will continue to be strong afterwards as well,” says Caitlin Zellmann, broadcast buyer at Haworth Marketing + Media…..Cont….

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11 2012

ABC & Univision to create Miami-based news channel…

(from Politico.com) – ABC News and Univision News have officially closed the deal on their new joint 24-hour news channel.

The two networks officially announced the channel in May, following a Wall Street Journal report three months earlier that the two were in talks. The definitive agreement reached today means that ABC and Univision will charge ahead on what will become the first 24-hour, English-language channel aimed toward the fast-growing U.S. Hispanic audience. (By 2050, Hispanics are expected to make up a third of the U.S. population.)

“ABC News and Univision News share a goal of serving the thriving Hispanic audience that makes up such an influential and essential part of America,” ABC News president Ben Sherwood said in a statement today….Cont….

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10 2012

Market Profile: Miami-Fort Lauderdale…

(from MediaWeek.com) – About 120,000 people will descend on Miami for Super Bowl XLIV. It’s the 10th time the iconic sports event has been played here, more than any other city. Just in time for the Super Bowl and yesterday’s Pro Bowl, Dolphin Stadium, located in Miami-Dade County, was renamed Sun Life Stadium, its seventh moniker since opening in 1987.

     The estimated extra $350 million gener-ated by a week of sports events will be a welcome change to a market ravaged by the auto advertiser dropoff and a plunge in real estate values. Unemployment locally hit 10.6 percent in December. The Miami TV market lost 8,830 TV households, a 0.6 percent decrease that dropped it one place in rank to No. 17….Cont….

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02 2010