Posts Tagged ‘Ratings’

Feb 2017 – Orlando ratings…

(edited from OrlandoSentinel.com) – The Orlando TV ratings race intensified during February, when the Super Bowl, Oscars and Grammys drove viewing.

Without any of those events, NBC affiliate WESH still managed to win at 11 p.m. with the 25-to-54 age group. That demographic is the main focus because news advertisers value those viewers.

With that group, WFTV was the clear favorite at 5 p.m. and won close races at 6 a.m. and 6 p.m. over WESH. But WESH was in front at 4 p.m., WKMG was the dominant leader at noon, and WOFL was tops at 10 p.m. Read the rest of this entry →

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03 2017

Jan 2016 ratings are close in Orlando…

(edited from OrlandoSentinel.com) – In the 25-to-54 age group so dear to news advertisers, WFTV ranked first from 4 to 6:30 p.m. and won a close contest at 11 p.m., even though the station didn’t have a lot of help from ABC, which ranked fourth in prime time.

How close? Only 352 viewers separated WFTV from No. 2 WESH, according to Nielsen ratings supplied to the Sentinel. But WKMG reached the most viewers in all at 11 p.m. with help from CBS.

WFTV was also first in early morning, although the race turned close at 6 a.m. WESH actually reached more viewers by sharing the same news on sister station WKCF.

Read the rest of this entry →

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01 2016

Orlando market Dec 2015 ratings…

Check out the ratings numbers for the December 2015 viewing time period in the Orlando market, c/o the OrlandoSentinel.com:

6 a.m. in the 25-to-54 age group: WESH with 19,231 viewers, WFTV with 19,173, WOFL with 8,676, WKMG with 6,602 and WKCF (WESH simulcast) with 1,441.

6 p.m. in the 25-to-54 age group: WFTV with 20,401, WESH with 15,627, WKMG with 12,132 and WOFL with 5,088.

6 p.m. in viewers 2+: WFTV with 152,551, WESH with 72,276, WKMG with 63,071 and WOFL with 17,275. Read the rest of this entry →

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01 2016

Sweeps are different in Orlando this year…

(from OrlandoSentinel.com) – Remember all those hyped special reports that filled the ratings periods known as sweeps? These days, sweeps aren’t what they used to be in Orlando. And you can thank the introduction earlier this year of Local People Meters, which changed the way viewing is measured in Central Florida. “We producespecial material over the year,” said WFTV news director Bob Jordan. “It’s become less of ‘let’s-gear-up-for-the-ratings period, then let’s let our guard down.’ We don’t play that game.” The November sweeps start Thursday and run a month. But Thursday morning, Orlando stations will be tabulating their results for the October ratings period, which end tonight. Local People Meters mean that TV stations get detailed ratings information every day rather than for select months: November, February, May and July. Orlando stations used to hype their special reports in those months. But Local People Meters have prompted the stations to change their beat-the-drums strategy. “I think promotion is the same year-round,” said WESH General Manager Jim Carter. “Promotionally, we’re in ratings 52 weeks a year. That’s how we approach our business.”….Cont…..

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10 2009