Posts Tagged ‘sweeps’

Feb 2017 – Orlando ratings…

(edited from OrlandoSentinel.com) – The Orlando TV ratings race intensified during February, when the Super Bowl, Oscars and Grammys drove viewing.

Without any of those events, NBC affiliate WESH still managed to win at 11 p.m. with the 25-to-54 age group. That demographic is the main focus because news advertisers value those viewers.

With that group, WFTV was the clear favorite at 5 p.m. and won close races at 6 a.m. and 6 p.m. over WESH. But WESH was in front at 4 p.m., WKMG was the dominant leader at noon, and WOFL was tops at 10 p.m. Read the rest of this entry →

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