The Monday noon newscast on WCTV sure looked a lot like a blatant advertisement for the fast food chain Chick-fil-A, as the set was swarmed with the chain’s (highly) trademarked cows (video below). WCTV denies that this stunt was an advertisement for the fast food chain. Station News Director Steve Sanders told media bloger Jim Romensko that they “thought it would be fun to have them on the show,” and that it was “not a free advertisement, it’s just a fun moment.” However, this “fun moment” (complete with cows carrying eight signs with the Chick-fil-A logo) was sure to mention that this coming Friday is Chick-Fil-A “Cow Appreciation Day.”
Jim Romensko reminds us that Chick-fil-A has a long history of supporting anti-gay and anti-gay marriage political candidates/legislation. So does this mean that WCTV is supporting Chick-fil-A and their anti-gay agenda? Again, Steve Sanders said no; “we’re not supporting Chick-fil-A – we’re not saying they’re good, bad, or indifferent.”
The noon newscast “cow” video was quickly pulled from the WCTV website, but remains for our enjoyment c/o of our friends at Google.
While we here at Florida News Center try to stay “indifferent” ourselves on the reporting of news stories, this “Cow Appreciation Day” sure looks like an embedded advertisement to us….and an endorsement of Chick-fil-A and therefore what it stands for. Stay tuned for any further developments. CLICK HERE FOR THE VIDEO (BELOW) IN THE EVENT THE EMBEDDED VERSION IS TAKEN OFFLINE
//hattip to NewsBlues.com