Posts Tagged ‘WCWJ’

Nexstar Closes on Media General purchase, what’s next?

(edited from TVNewsCheck.com) – From this day forward, Nexstar Broadcasting Group will be known as Nexstar Media Group.

The name change coincides with Nexstar closing on its acquisition of Media General for $4.6 billion in cash and stock just six days after winning FCC approval.

 The deal swells Nexstar’s portfolio to 171 full-power stations,  in 100 markers covering nearly 39% of TV homes. The new stations include 15 in the top 50 markets.

Florida stations involved in the deal include WFLA/WTTA – Tampa, WMBB – Panama City and WKRG/WFNA – Mobile/Pensacola. Jacksonville’s WCWJ was divested and sold to Graham Media Group, earlier in the year to ensure that the merger deal went through. Read the rest of this entry →

17

01 2017

WCWJ to be sold, yet another duopoly for JAX…

In a press release from Graham Holdings Company, the media company has reached an agreement with Nexstar Broadcasting Group and Media General to acquire Jacksonville CW affiliate, WCWJ and WSLS in Roanoke, VA.

So how does this impact the Jacksonville market? Independent WJXT is currently owned by Graham Holdings. The acquisition of WCWJ by Graham will create the third duopoly i that market (WTLV/WJXX by TEGNA and WJAX/WFOX by Cox Media). Look for WJXT to expand its news footprint in the market, with the newly acquired signal and viewers from WCWJ. Read the rest of this entry →

28

05 2016

Website rebranding increases traffic…

(from BroadcastingCable.com)WCWJ Jacksonville VP/General Manager Marc Hefner figured he’d see a traffic bump when the station rebranded its Website in the spring, though maybe not quite the spike that materialized. Following its acquisition by Nexstar, WCWJ swapped its MyCW17.com URL for YourJax.com—scrapping the CW outlet’s traditional branding for an entirely new Web moniker. Users in DMA No. 47 have responded to the new URL, along with fresh content like celebrity-focused weekly Webisodes and interactive weather radar for the market. Hefner says that page views are up a whopping 150% from May to September, clicks on banner ads are up 44% and the revenue increase has been “significant.” “It’s been fun to see it grow,” he says, “and it’s been fun to see the revenue outgrow the page views.” Ever since stations took their first steps onto the Web, local broadcasters have been faced with the dilemma of simply moving the station branding, such as call letters or a channel position, to the Web, or creating a unique brand as the URL….Cont….

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16

11 2009

FNC on YouTube…

To fill the void in between posts….enjoy a classic from Jacksonville. This intro is from WJKS in 1986 (now WCWJ CW 17). Want to see the close to this newscast? Click here for that video!

30

07 2009