Posts Tagged ‘WFLA’

Melanie Michael joins WFLA…

Melanie Michael has joined the staff at WFLA-TV. The announcement was made earlier this week, via internal memo at the station. She will report for the 5pm and 6pm newscasts and serve as anchor for the Saturday morning newscast.

Michael comes to WFLA from across the Bay at WTSP, where she served as anchor and reporter since 2008. She left WTSP in January 2014, and has been on the beach until now ( we are guessing sitting out a 6 month non-compete clause…?).

Michael makes her debut on WFLA on Monday June 30th.


06 2014

Gayle Sierens to retire from WFLA in 2015…

(from Sierens, veteran anchor for WFLA-TV/NewsChannel 8, announced her plans to retire in May 2015 after 38 years with the station. Her last day anchoring the 11 p.m. news will be at the end of this year and her last day of anchoring the 5 p.m. and 6 p.m. news will be Wednesday, May 20, 2015.

“I am so grateful to live out my career in the town where I grew up. Who gets to do that?” says Sierens. “I am truly excited for this next phase of my life. I have worked the night shift for more than three decades. I’m eager to go to bed at a normal time, and have time to travel with my husband and children. I’m even hoping to improve on my golf game, and looking forward to more time to volunteer in our community.”

When she joined WFLA-TV/News Channel 8 in 1977, Sierens was a weekend sports anchor/reporter and became the 11 p.m. weekday sports anchor in 1983. In October of 1985, Sierens made the transition from sportscaster to news anchor. On Dec. 27, 1987, she made television sports history. Calling the Chiefs-Seahawks action in Kansas City, Sierens became the first woman to do play-by-play for a National Football League game…..Cont….


06 2014

Yolanda Fernandez to depart WFLA…

(edited from – Mayor Rick Kriseman announced Thursday that WFLA-TV reporter Yolanda Fernandez will become the St. Petersburg Police Department spokesperson and community awareness manager.

“Through her time at News Channel 8, Yolanda Fernandez is well-known to the people of St. Petersburg and the Tampa Bay community,” Kriseman said in a statement. “Every day, the men and women of our Police Department do extraordinary things to keep our residents and visitors safe. I look forward to Yolanda leading the way in telling those stories.”

Kriseman’s spokesman Ben Kirby said interim Chief Dave DeKay “worked closely” with the mayor on the selection process, but it’s clear that the mayor spearheaded the effort to hire her….Cont….


05 2014

WFLA unveils its new set…

WFLA-TV unveiled its much-anticipated new set during today’s 5pm newscast. The set, built by Orlando based FX Design Group, replaces the previous set that was introduced 14 years ago.

WFLA keeps the same graphics package and music, which the station introduced back in October 2013.

Anchors Keith Cate and Gayle Sierens suggested, during the debut newscast tonight, that the set was still being completed. This could explain the absence of a specific weather/interview sets and other off anchor desk areas.

Check out the set introduction segment below, c/o WFLA and other screen captures below that.

Read the rest of this entry →


04 2014

WKRG/WALA/WFNA now in play from MG/LIN merger…

(from – Before they can close their proposed $1.6 merger, Media General and LIN Media will have to sell or swap stations in five markets to comply with FCC rules limiting common ownership of more than one station in a market, Media General CEO George Mahoney told securities analysts following the announcement of the mega-deal this morning.

Media General and LIN have overlapping stations in five markets — Providence; Savannah, Ga.; Birmingham, Ala.; Mobile, Ala.; and Green Bay, Wis.

In Mobile, Media General owns WKRG (CBS); LIN owns WALA (Fox) and WFNA (CW).

In Providence, Media General owns WJAR (NBC); LIN owns WPRI (CBS) and operates WNAC (Fox) through a marketing agreement….Cont….


03 2014