Posts Tagged ‘wfts’

Scripps and Journal shuffle operations….

(edited from – The E.W. Scripps Co. and Journal Communications have agreed to merge their broadcast operations and spin off and then merge their newspapers, creating two separately traded public companies.

The merged broadcast and digital media company, based in Cincinnati, will retain The E.W. Scripps Co. name, and the Scripps family shareholders will continue to have voting control. The company will have approximately 4,000 employees across its television, radio and digital media operations and is expected to have annual revenue of more than $800 million.

The new Scripps broadcast company will become the 11th largest TV station group (including Tampa’s WFTS, West Palm Beach’s WPTV, and Fort Myer’s WFTX), according to the TVNewsCheck/BIA/Kelsey ranking, which is based on TV revenue.It will operate 34 TV stations reaching 18% of TV homes. It will also operate 35 radio stations in eight markets, all former Journal properties.


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07 2014

WFTS to cut master control operations/staff…

Sources tell Florida News Center that Tampa’s WFTS-TV will be losing its local master control operations department. Master control operations are being moved to a Scripps (the owners of WFTS) corporate central operations hub, based in Minnesota.

Unfortunately, the switch to a hubbed master control system means that an estimated 5-10 people who work behind the scenes at WFTS are expected to lose their job over this summer. Sources tell us that those who will be losing their jobs are being offered a severance package, or the chance to reapply at the station for other jobs. However, there are no guarantees of re-hire.

The changes are expected to be fully implemented by August. Stay tuned to Florida News Center for the latest.

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06 2014

Lindsay Logue to traffic at WFTS….

Lindsay Logue has been named as the new traffic reporter at Tampa’s WFTS. Logue officially signed on at the station today, taking over traffic duties and the Twitter feed @TampaBayTraffic.

Logue replaces Meredyth Censullo, who  left the station back in April. Censullo was the creator of the @TampaBayTraffic feed, which she grew to over 23,000 followers since 2009. Meteorologist Bill Logan has been managing the traffic desk while the station searched for Censullo’s replacement.

Logue joins WFTS from Fort Myer’s WBBH, departing that station just two weeks ago.


06 2014

WFTS’ Denis Phillips takes on Facebook…

(from – Where do you turn when lightning strikes? If you increasingly rely on Facebook for real-time weather updates, you have plenty of company, but you could miss out on critical information. And the people whose job it is to give you the weather are at the end of their ropes.

“I’ve been fighting this battle for months,” Denis Phillips, chief meteorologist for ABC Action News in Tampa, Florida, said. “We see just a huge change in the amount of people who see our daily posts.”

As almost every Facebook page administrator has noticed in the last year, there’s been a drastic decline in what Facebook calls “organic reach” — the total number of people who see posts that haven’t been boosted by paid advertising. The change has provoked the ire of some of Facebook’s most popular personalities. George Takei, the former “Star Trek” actor and current social media phenom, is a notable critic of the trend, accusing Facebook of trying to squeeze ad revenue out of its users….Cont….

***On a personal note, we here at FLNewsCenter agree with the findings of Mr. Phillips. Our FNC on Facebook page has seen a 55% drop in our organic reach/post views, since the start of 2014. Just sayin’…..


06 2014

Meredyth Censullo and WFTS part ways…

Sources tell Florida News Center that traffic reporter/anchor Meredyth Censullo and WFTS-TV have parted ways. The break-up came more than a week ago (while we were on vacation), when WFTS co-workers were notified via internal memo that Censullo “was no longer with the station.”

Censullo started working as the station’s morning traffic reporter in 2008. During her tenure at WFTS, the morning news shows have seen a tremendous increase in the ratings numbers. In 2009, Censullo started one of the first TV station Twitter feeds in the Tampa Bay market, and grew that feed (@TampaBayTraffic) into a following of over 21,000 followers. Prior to working at WFTS, she worked traffic across the Bay at WTSP (2005-2008).

As far as her time at WFTS and in the Tampa market, Censullo tells Florida News Center:

“I love and appreciate everyone who has been a part of my life on Tampa TV and especially online @TampaBayTraffic. Because of @TampaBayTraffic, I discovered a passion for social media; the opportunity to connect and engage with strangers who became friends is invaluable to me, and I don’t intend to stop doing that. You can still find me @MeredythTV and I’m working to develop partnerships locally that will allow me to continue to engage with the Tampa Bay community.

Meteorologist Bill Logan has been working the traffic desk and @TampaBayTraffic since Censullo’s departure. Stay tuned to Florida News Center for any further updates.


04 2014