Posts Tagged ‘WJXT’

JAX stations aim for younger viewers…

(from – Tablets and mobile phones are replacing home TV screens for so many viewers that the choice is clear for TV news operations: Adapt to changing technology or be left in the ratings dust.

For younger viewers especially, the Internet and social media are the information vehicles of choice. Late-night news has proven especially vulnerable to changing viewer habits.

For Jacksonville’s TV news departments, there are twin challenges: How to present the news to serve viewer convenience and how to gather the news for viewer retention. With tens of millions of advertising dollars per year tied to ratings for local news, all the area’s stations recognize the necessity of delivering the news in alternative formats. But they differ on the role technology plays in newsgathering. Read the rest of this entry →

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03 2015

A profile of the JAX media market….

(edited from –  The people who have watched local TV news the longest never have seen anything like the upheaval currently unfolding in the Jacksonville market.

The underdog, WJAX/WFOX Action News, is barking for attention and getting it. The No. 2 station, WTLV/WJXX First Coast News, found that crime alone does not pay.

Only WJXT News4Jax, long the dominant ratings leader, is taking a business-as-usual approach. Read the rest of this entry →


03 2015

WJXT takes the February 2015 books…

Jacksonville independent station WJXT has once again demonstrated that a local station does not need a network affiliation to win in the ratings.

The station has won every news time slot (except for noon/midday) in the February 2015 ratings period. Not only have they maintained ratings domination in the market, but have also grown their viewership since this time last year. Check out the numbers below.

(edited from WJXT Press Release) –  In Morning News, Channel 4 News at 5am is #1 in the time period with a 4.3 household and #1 at 5:30am with a 6.1 household rating.  Both newscasts beat the combined competition of WTLV/WJXX, WJAX and WFOX by 39%.  Channel 4 News at 6am is #1 in household ratings in the 6-7am time period garnering a 7.4 household rating and a 24 share (compared to WTLV/WJXX 3.6 RTG/11 SHR, WFOX 1.9 RTG/6 SHR and WJAX 1.4 RTG/4 SHR).  Read the rest of this entry →

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02 2015

Independent WJXT sweeps the November books…

Independent Jacksonville station WJXT won big in the 2014 November ratings period.

In the early morning race (5-7 a.m.), WJXT beat the duopolies of WTLV/WJXX and WJAX/WFOX, who placed 2nd and 3rd respectively. From 7-9 a.m. local newscasts from WJXT continued to beat the network morning shows on NBC, (WTLV), ABC (WJXX) and CBS (WJAX).

In the evening news race (5-6:30 p.m.), WJXT continued to finish 1st, with WTLV/WJXX and WJAX (WFOX runs syndicated programming) placing 2nd and 3rd respectively. Read the rest of this entry →


12 2014

VIDEO: Vintage 1974 WJXT station ID’s….

Check out these vintage 1974 station ID’s from Jacksonville’s WJXT, featuring a young George Winterling. //hattip to EyeOnTV


11 2014