Posts Tagged ‘WJXT’

Independence dominates the May books in JAX…

Jacksonville independent station WJXT has once again demonstrated that a local station does not need a network affiliation to win in the ratings. Check out the May 2015 numbers below for the market.

(edited from WJXT Press Release) – In Morning News, WJXT at 5am is #1 in the time period with a 3.4 household and #1 at 5:30am with a 4.8 household rating.  The 5am newscast beat the combined competition of WTLV/WJXX, WJAX and WFOX by 183% and 5:30am beat them by 167%.  Channel 4 News at 6am is #1 in household ratings in the 6-7am time period garnering a 7.0 household rating and a 24 share (compared to WTLV/WJXX 3.4 RTG/12 SHR, WFOX 1.7 RTG/6 SHR and WJAX 1.6 RTG/5 SHR). The Morning Show (7-9am), is #1 in the time period with a 6.3 HH rating and a 19 share beating out all other newscasts including the national broadcasts of NBC’s Today Show on WTLV (2.3 RTG/7 SHR), CBS This Morning on WJAX (1.7 RTG/5 SHR) and ABC’s Good Morning America on WJXX (2.6 RTG/8 SHR).  Read the rest of this entry →


05 2015

Former JAX anchor wins Council seat…

(edited from – Democrat Joyce Morgan, a former WJXT-TV news anchor, won a close race for the Jacksonville City Council District 1 seat against Republican Mike Anania.

Morgan carried 52.24 percent of the 14,124 votes cast with 14 of 14 precincts reporting just after 8 p.m. Read the rest of this entry →


05 2015

Veteran JAX reporter Mike Lyons retires…

(from – Jacksonville native Mike Lyons hung up his microphone on Friday after working as a reporter, photographer, sports producer, sports anchor and assignment editor since 1976 at almost all of the city’s television news operations.

“It won’t be easy, but I can [retire] and I am,” Lyons said. “… I am sure there will be times that I will miss it, especially when there is a big exciting story. I have all the energy and can run with the best of them. But I am looking forward to doing some projects around the house, travel and do whatever I want.” Read the rest of this entry →


04 2015

JAX stations aim for younger viewers…

(from – Tablets and mobile phones are replacing home TV screens for so many viewers that the choice is clear for TV news operations: Adapt to changing technology or be left in the ratings dust.

For younger viewers especially, the Internet and social media are the information vehicles of choice. Late-night news has proven especially vulnerable to changing viewer habits.

For Jacksonville’s TV news departments, there are twin challenges: How to present the news to serve viewer convenience and how to gather the news for viewer retention. With tens of millions of advertising dollars per year tied to ratings for local news, all the area’s stations recognize the necessity of delivering the news in alternative formats. But they differ on the role technology plays in newsgathering. Read the rest of this entry →

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03 2015

A profile of the JAX media market….

(edited from –  The people who have watched local TV news the longest never have seen anything like the upheaval currently unfolding in the Jacksonville market.

The underdog, WJAX/WFOX Action News, is barking for attention and getting it. The No. 2 station, WTLV/WJXX First Coast News, found that crime alone does not pay.

Only WJXT News4Jax, long the dominant ratings leader, is taking a business-as-usual approach. Read the rest of this entry →


03 2015