(from Jacksonville.com) – Tablets and mobile phones are replacing home TV screens for so many viewers that the choice is clear for TV news operations: Adapt to changing technology or be left in the ratings dust.
For younger viewers especially, the Internet and social media are the information vehicles of choice. Late-night news has proven especially vulnerable to changing viewer habits.
For Jacksonville’s TV news departments, there are twin challenges: How to present the news to serve viewer convenience and how to gather the news for viewer retention. With tens of millions of advertising dollars per year tied to ratings for local news, all the area’s stations recognize the necessity of delivering the news in alternative formats. But they differ on the role technology plays in newsgathering. Read the rest of this entry →