(from OrlandoSentinel.com) – April ratings underscore just how tight the race for Central Florida viewers has become and how the competition is challenging longtime leader WFTV-Ch 9.
The numbers in this story, unless otherwise noted, reflect viewers in the 25-to-54 age group, which is most important to news advertisers.
In the April ratings period that ended Wednesday, WESH-Channel 2 and WOFL-Channel 35 overtook WFTV in the 5 p.m. half-hour. (But WFTV was ahead of WOFL at 5:30.)
WESH was tops at 5 and 5:30 and came close to WFTV at 6. WESH was also reaching the most 25-to-54 viewers with its 4 p.m. newscast….Cont….