Posts Tagged ‘wkmg’

WFTV takes September 2015…

(from – WFTV-Channel 9 added former WESH-Channel 2 anchor Martha Sugalski shortly before the September ratings period started, but it’s way too early to discuss any Sugalski effect. The latest ratings read almost like a repeat of the August results.

That’s good news for WFTV, which continued to win the 25-to-54 audience in early morning, at noon and from 4 to 6:30 p.m. The ratings period ended Wednesday, the Nielsen numbers were released Thursday, and the 25-to-54 viewers are most important to news advertisers. Read the rest of this entry →


09 2015

Lauren Rowe is back on TV, sort of….

(edited from -You’re going to see former WKMG-Channel 6 anchor Lauren Rowe in a commercial for 50 Floor, a flooring company.

“I have not become a professional pitchman,” Rowe said Thursday. “I do not see this as my future.” But Rowe is very much on camera in the spot, shot Tuesday in Atlanta. Her first name becomes a promo code.

“These guys have a great story,” she said. “They have used other news anchors around the country as spokespeople.” Read the rest of this entry →


09 2015

Allison McGinley named N/D at WKMG…

(edited from – Allison McGinley, who has worked at WKMG for 21 years, has been named news director, the station announced Monday.

She had been acting news director since Steve Hyvonen resigned July 21.

WKMG noted that McGinley grew up in Central Florida, graduated from the University of Central Florida, started as an intern at the CBS affiliate and had done nearly every job in the newsroom, including managing the station’s investigative unit….Cont….


08 2015

New changes at WKMG…

Viewers in the Orlando market might have noticed a few changes at WKMG. The station debuted a newly tweaked logo and branding campaign on Friday afternoon newscasts.

Gone is the rectangular “6,” as well as the “Local” moniker, which debuted at the station in 2001 as Post-Newsweek owned stations went “Local.” In at WKMG is a new logo (top left) and new moniker “Getting Results.” Read the rest of this entry →


08 2015

More news on WKMG…

The Orlando Sentinel reports that starting Sept 7th, WKMG-Channel 6 will begin airing an hour-long weekday 4 p.m. newscast.

The newscast will feature anchors Matt Austin, Lisa Bell, Ginger Gadsden and chief meteorologist Tom Sorrells.

WKMG is following in the steps of the competition, WFTV & WESH, who also have newscasts at 4 p.m.

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08 2015