(from OrlandoSentinel.com) – The October ratings story is kind of boring because it’s familiar: WFTV-Channel 9 was the big winner. Of course, it’s not boring to WFTV, which will happily promote its success. You have been warned.
The ABC affiliate ranked first with the 25-to-54 age group, which is most important to news advertisers, from morning to late evening. (These ratings refer to the age group, unless otherwise noted.)
WFTV made its strongest showing at 6 p.m. weekdays, when it averaged 36,674 viewers. WESH-Channel 2 ranked second with 23,067, followed by WKMG-Channel 6 with 10,280 and WOFL-Channel 35 with 8,715. (The Orlando Sentinel has a content-sharing agreement with WOFL.)
In promoting it dominance, WFTV said its newscasts through the day pulled in 44 percent of the audience to WESH’s 27 percent, WKMG’s 18 percent and WOFL’s 11 percent….Cont….