(edited from OrlandoSentinel.com) – WFTV put distance between itself and usual No. 2 WESH-Channel 2 in the four-week period that ended Wednesday. Stations work to win the 25-to-54 age group, which is most important to news advertisers. This story focuses on that age group, unless otherwise noted.
WFTV’s dominance was evident across the board and reflected the success of its news coverage and promotion. WFTV was way out in front in early morning, at noon, in early evening and at 11 p.m.
WFTV said it drew 47 percent of the 25-to-54 audience for all newscasts to WESH’s 24 percent, WKMG-Channel 6’s 16 percent and WOFL-Channel 35’s 13 percent. Read the rest of this entry →