(from OrlandoSentinel.com) – WFTV-Channel 9 added former WESH-Channel 2 anchor Martha Sugalski shortly before the September ratings period started, but it’s way too early to discuss any Sugalski effect. The latest ratings read almost like a repeat of the August results.
That’s good news for WFTV, which continued to win the 25-to-54 audience in early morning, at noon and from 4 to 6:30 p.m. The ratings period ended Wednesday, the Nielsen numbers were released Thursday, and the 25-to-54 viewers are most important to news advertisers. Read the rest of this entry →