Posts Tagged ‘WLTV’

Ad spending is down in Miami/FTL…

(from MediaLifeMagazine.com) – Political spending is still expected to ramp up in Miami, but so far this year it has come in lower than originally expected, leading to an overall decrease in TV spending.

Spending in the Miami TV market is down 5 to 7 percent versus the same point last year because of lower-than-expected political spending and non-political advertisers holding back to avoid being caught up in political ad clutter.

“Political spending was expected to be huge but that has yet to materialize, although polls suggest the governor’s race is close,” says Linda Southern, director of local media buying at Lowe Campbell Ewald….Cont….

16

09 2014

WLTV gets a bird…well, sort of…

UPDATE: 07/23/2014 – Our friends at SFLTV.com now report that WLTV’s new “Vision 23″ is in fact, only a vision. The helicopter shown in the promo shot (right) is real, but only serves as a back-up for the other two news helicopter’s in the market (WSVN’s “Skyforce 7″ and WPLG’s shared “Sky 10.” The decked out bird shown in the promos is the former helicopter from WTSP, but does not exist in its “Vision 23″ form shown (right)

WLTV does have access to a helicopter now, but only because the station has joined the sharing agreement between WPLG, WFOR and WTVJ, with WPLG’s Sky 10. Now four TV stations in one market are sharing the same helicopter, leaving only WSVN as the only station in the Miami market to operate its own helicopter.

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Our friends at SFLTV.com report that Miami Univision affiliate WLTV now has its own news helicopter. The station began running promos several weeks ago, bragging the station’s new toy, dubbed “Vision 23.”

This new bird makes only it only the third TV news helicopter to be used in Miami. WSVN’s “Skyforce 7″ and WPLG’s “Sky 10,” which is shared with comptetitor’s WFOR and WTVJ.

SFLTV.com also reports that the new WLTV helicopter was formerly WTSP’s “Sky 10″ (left). The helicopter could formerly be seen flying over the skies in the Tampa market, until WTSP joined a helicopter sharing agreement with fellow stations WTVT and WFTS. in 2009.

23

07 2014

Daniel Morcate named as News Director at WLTV…

(from TVSpy.com) – Daniel Morcate has been named news director for WLTV, the Univision owned station for Miami, FL.

According to Media Moves, Morcate had been the interim news director since December 2013. Morcate has worked at Univision’s Network News Team where he had been chief newsroom editor for the past 20 years....Cont….

02

05 2014

A cat drops in on WLTV…

Watch the YouTube video below as a cat walks through the weather segment at Miami’s WLTV.

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30

11 2012

There is no room for ads in Miami…

(from MediaLife.com) – As one of the largest cities in the swing state of Florida, Miami is seeing a huge amount of political advertising. It is sold out on TV and radio ahead of the Nov. 6 election.

Even after the election the market will remain strong throughout the remainder of 2012 and into next year as advertisers who have been shut out of the cluttered and expensive political landscape return to the market

“This amount of political has caused many advertisers to look at inventory post-election, so demand will continue to be strong afterwards as well,” says Caitlin Zellmann, broadcast buyer at Haworth Marketing + Media…..Cont….

03

11 2012