(from OrlandoSentinel.com) - The Winter Olympics were very, very good to NBC affiliate WESH-Channel 2.
WESH dominated prime time, easily won late news and tied WFTV-Channel 9 at 6 p.m. in the February ratings period, which ended Wednesday.
This February was atypical because of the Super Bowl, which aired on Fox, and the Sochi Games. In prime time, WESH averaged 210,500 total viewers to Fox-owned WOFL-Channel 35′s 162,000. Both stations were well ahead of CBS affiliate WKMG-Channel 6 with 98,000 and ABC affiliate WFTV-Channel 9 with 75,600.
Prime time proved a major boost to the WESH late news, which often started at 11:30. These news ratings, unless otherwise noted, are based on the 25-to-54 age group, which is most important to news advertisers.
In late news for the age group, WESH averaged 47,300 viewers to WFTV’s 30,000 and WKMG’s 22,400. WOFL drew 19,500 in the time slot Monday-Friday….Cont….