(edited from TVNewsCheck.com) - In the West Palm Beach market, WPTV wins the morning news time period from 4:30 to 7am, beating the combined ratings of the other local newscasts in the market.
When TVNewsCheck asked Christine Baron, WPTV’s creative services director, why she thinks the station had such a strong performance, she says the station has the most resources out gathering news content the most in the studio to further the stories in the morning.
“The WPTV morning news crew is the largest in the market,” she says, “and we’re a digital-first newsroom. We’re the only local station with two meteorologists in that time period. We have the only chopper in the market. We have a traffic team when you combo the chopper and traffic anchor.” Read the rest of this entry →