Posts Tagged ‘WRDQ’

WFTV/WRDQ GM to retire, new GM named…

(from OrlandoSentinel.com) – Shawn Bartelt, general manager at WFTV-Channel 9, on Friday announced her retirement and shared her delight in finishing her career on top.

Bartelt, 61, has been general manager of the ABC affiliate for nine years — “three years longer than anything I’ve done in my life,” she said.

She is also general manager of sister station WRDQ-Channel 27. “Both stations are huge right now,” she said. “It’s best to leave when everything is smooth. The locomotive is going down the tracks.” Read the rest of this entry →

05

06 2015

WFTV takes #1, makes gains in May…

(edited from OrlandoSentinel.com) – WFTV put distance between itself and usual No. 2 WESH-Channel 2 in the four-week period that ended Wednesday. Stations work to win the 25-to-54 age group, which is most important to news advertisers. This story focuses on that age group, unless otherwise noted.

WFTV’s dominance was evident across the board and reflected the success of its news coverage and promotion. WFTV was way out in front in early morning, at noon, in early evening and at 11 p.m.

WFTV said it drew 47 percent of the 25-to-54 audience for all newscasts to WESH’s 24 percent, WKMG-Channel 6’s 16 percent and WOFL-Channel 35’s 13 percent. Read the rest of this entry →

23

05 2015

WFTV wins the Feb 2015 books…

(from OrlandoSentinel.com) – February brought very good news to WFTV-Channel 9. The ABC affiliate continued to lead in most news time slots and surpassed Fox-owned WOFL-Channel 35 at 10 p.m.

NBC affiliate WESH-Channel 2 had the most-seen prime-time lineup, thanks to the Super Bowl and the 40th anniversary of “Saturday Night Live.”

In news, WESH offered the strongest competition to WFTV in the 25-to-54 age group, which is most important to news advertisers. (The figures in this post refer to that group, unless otherwise noted, for the ratings period that ended Wednesday.) Read the rest of this entry →

28

02 2015

WFTV wins Janurary 2015…

(edited from OrlandoSentinel.com) – WFTV were victorious in the January ratings released Thursday. Evidently, a little Salt goes a long way.

In the 25-to-54 age group, which is most important to news advertisers, WFTV was the leader in news time slots, WESH-Channel 2 was often a formidable second, and WOFL-Channel 35 was tops at 10 p.m. (WOFL has a content-sharing agreement with the Sentinel.)

WFTV’s most impressive showing with the 25-to-54 demographic was at 6 p.m., when the station averaged 34,476 viewers to WESH’s 27,342, WKMG’s 9,570 and WOFL’s 8,302. Read the rest of this entry →

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29

01 2015

WRDQ expands 10p.m. newscast to one hour….

(from OrlandoSentinel.com) – tarting this week, WFTV-Channel 9 has expanded its 10 p.m. news on sister station WRDQ-Channel 27 to one hour Monday through Friday.

“We’ve been on an upward trend with the 10 p.m.,” said Shawn Bartelt, general manager of WFTV and WRDQ.

In August ratings for 10 p.m., WRDQ and Fox-owned WOFL-Channel 35 were locked in a tight ratings race for the 25-to-54 age group, which is most desired by news advertisers.

WOFL has been the longtime leader in the time slot. But the WRDQ news was reaching more households last month, a major shift in the market….Cont….

17

09 2014