Posts Tagged ‘WSCV’

Ad spending is down in Miami/FTL…

(from – Political spending is still expected to ramp up in Miami, but so far this year it has come in lower than originally expected, leading to an overall decrease in TV spending.

Spending in the Miami TV market is down 5 to 7 percent versus the same point last year because of lower-than-expected political spending and non-political advertisers holding back to avoid being caught up in political ad clutter.

“Political spending was expected to be huge but that has yet to materialize, although polls suggest the governor’s race is close,” says Linda Southern, director of local media buying at Lowe Campbell Ewald….Cont….


09 2014

Daisy Ballmajo gets a bump up at WSCV…

(from – NBC-owned Telemundo affiliate WSCV Miami (DMA 16) today named Daisy Ballmajó co-anchor of its  6 and 11 p.m. weekday newscasts effective immediately.

“Daisy joined the Telemundo 51 news team in October of 2010 as host of Buenos Días Miami, the station’s daily 6 a.m. news and information program, and over the last three years she has demonstrated that her experience as a journalist is equally matched by her commitment to serving our community,” said Helga Silva, WSCV VP of news and content….Cont….


03 2014

WSCV to build a new studio…

(from – WSCV-TV, Telemundo 51, has announced that it is building a new studio for its South Florida news viewers.

Construction of the station’s news studio will begin immediately and will be unveiled to South Florida viewers in a few weeks, the station said. The new studio has been designed by the Jack Morton PDG firm.

Telemundo said it is celebrating the results of the just completed February sweeps rating period, which makes it the highest rated newscast in the market regardless of language….Cont….

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03 2014

SoFla’s hottest news men/women, if you care…

The Broward New Times has come out with its list of South Florida’s (covering Miami and the West Palm Beach markets) hottest news men and news women….if you care.

The hottest dude: Jorge Ramos – Univision network

The New Times says about Jorge…We have no idea what the hell he’s blathering on about in Spanish, but we do know that the heat radiating off this silver fox is more than that of Anderson Cooper, Tom Brokaw, and two Brian Williamses combined. Llámame, Jorge!

The hottest chick: Denise Isaac – WSCV Telemundo 51

The New Times says about Denise…This Emmy-nominated Panamanian beauty makes makes you want brush up on your Spanish.

Why we posted this…I have no idea…


10 2013

There is no room for ads in Miami…

(from – As one of the largest cities in the swing state of Florida, Miami is seeing a huge amount of political advertising. It is sold out on TV and radio ahead of the Nov. 6 election.

Even after the election the market will remain strong throughout the remainder of 2012 and into next year as advertisers who have been shut out of the cluttered and expensive political landscape return to the market

“This amount of political has caused many advertisers to look at inventory post-election, so demand will continue to be strong afterwards as well,” says Caitlin Zellmann, broadcast buyer at Haworth Marketing + Media…..Cont….


11 2012