Posts Tagged ‘WSFL’

Eugene Ramirez to depart WFLA, join WFOR…

After just two years in Tampa, WFLA morning anchor Eugene Ramirez is leaving the station.

He is headed back down to his native Miami, as the new morning co-anchor at WFOR. His first day at that station will be on Monday, January 23.

He joined WFLA in January of 2015, coming from WSVN in Miami. Prior to that he worked at WSFL – Miami, News 13 – Orlando and CNN.

04

01 2017

VIDEO: Holiday promo’s from WSFL…

Check out these cool holiday (Christmas, Thanksgiving, Halloween themed promos from Miami’s WSFL….and how they were made here.

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20

12 2016

Ad spending is down in Miami/FTL…

(from MediaLifeMagazine.com) – Political spending is still expected to ramp up in Miami, but so far this year it has come in lower than originally expected, leading to an overall decrease in TV spending.

Spending in the Miami TV market is down 5 to 7 percent versus the same point last year because of lower-than-expected political spending and non-political advertisers holding back to avoid being caught up in political ad clutter.

“Political spending was expected to be huge but that has yet to materialize, although polls suggest the governor’s race is close,” says Linda Southern, director of local media buying at Lowe Campbell Ewald….Cont….

16

09 2014

Changes at WSFL…

(from BroadcastingCable.com) – WSFL, Tribune’s CW affiliate in Miami, has kicked off a rebranding designed to trumpet the station as a home for entertainment programming. With the station no longer offering local newscasts, WSFL is downplaying, to a degree, its affiliation with Tribune sibling newspaper Sun Sentinel in the new branding.

“It’s a new logo (left), a new look, a new brand,” Howard Greenberg, WSFL general manager and president/publisher/CEO of the Sun Sentinel, told B&C. “It’s a different marketing image to our marketing collateral.”

The station is promoting itself as a place for viewers to “escape, kick back and enjoy”, while also reminding them  that multicast channels This TV and Antenna TV are part of WSFL’s offerings in DMA No. 16. The previous branding had the station, along with the Sun Sentinel and their websites, as part of a joint “SFL” entity…..Cont…..

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12

02 2012

Tribune kills WSFL newscast…

(edited from BrowardBeat.com) – I’m not sure anyone cares or will notice.   That’s because so few watched WSFL Channel 39?s morning show.

Here is the memo today from Howard Greenberg, publisher of the Sun-Sentinel.  The television station is part of the Tribune Company’s South Florida media presence. Here is the memo:

Subject: The Morning Show

To those of you who rallied around the show and helped support it, thank you. We appreciate your patience and understanding.

We are committed to serving the local community. Starting mid-August, we plan to air five local news breaks each weeknight, and in early September, WSFL-TV plans to re-launch its locally-produced weekly program addressing community issues.

 Earlier this morning, WSFL-TV announced the cancellation of The Morning Show, with today being the last broadcast. Launched on April 13, 2009, the program was designed to provide the competitive South Florida market with a fresh take on morning news. We had high hopes for the program, and significant effort from throughout the company went into developing the show. While we’re proud of what we accomplished in a short period of time, the audience didn’t build the way we had anticipated, and we had to make the difficult decision to end production. Every effort is being made to help affected employees with this transition, including assisting them in exploring placement within our organization and at other Tribune properties. We’re also helping facilitate the production of resume tapes and other material for departing staff members.

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05

08 2010